A man wearing a protective mask holds up a phone in a bright kitchen.

Tom Landry, broker and owner of Benchmark Real Estate, does a Facebook Live tour of a condo for sale in the East End of Portland, Maine, on March 23, 2020. Brianna Soukup / Portland Press Herald via Getty Images

These days seems like we’re all online all the time. Remote offices, video conferences, Zoom family visits and even grocery shopping. Buying online, including real estate, was around for years. Virtual home video tours took place, but never quite took off. Not anymore. Now that Open Houses have pretty much stopped in many Canadian provinces, and social distancing due to the Covid19 pandemic is a norm, virtual home tours have gone from good-to-have to must-have for anyone wanting to sell their home.  

Why use video? Buyers want it. It helps close the deal. And you can sell your home to buyers located anywhere in the world.

Even in pre-Covid19 times, upwards of 70% of home buyers reported “expecting a video on a property website or on social media”. And when “video” is mentioned in a real estate email subject line, open rates are boosted 19%. Real estate listings with video receive 403% more inquires than listings without video. Century 21 reported as 20% increase in sales due to real estate video marketing campaigns combined with social media. Video is the way to go to sell homes.

So you’re making a video to sell your home. If you add Audio Description to the video, you’ll gain access to millions more home buyers.

New to audio description (AD) or described video? AD is a narration service for people with blindness or impaired vision. AD gives people with lowered or no vision access to visual media. There’s quite a few of us: More than half a million people are legally blind in Canada and 1.5 million Canadians consider their vision to be “impaired” (CNIB, 2020). Globally, 285 million people identify themselves as having “low vision”. (WHO, 2020)

AD helps provide access for lots of different situations including: language learners, people with developmental disorders like autism, people recovering from brain injury, stroke or other trauma, and busy people that prefer to “listen” to their visual media while doing other tasks like making dinner, washing dishes, or painting.

Marketing with accessibility is good business: Globally, about 15%, or one billion, of the world’s population lives with some form of disability. (WHO, 2020). Rid yourself of the notion that people with disabilities are all cash-strapped and poor. Worldwide, when this population is added to their Friends and Family, it represents a market the size of China controlling over $9 trillion in annual disposable income. (World Bank, 2013)

Grow your potential markets by approaching your home video real estate listing from a global, accessible perspective. It’s worth pointing out, one in five homebuyers makes real estate offers sight unseen, often homebuyers moving from another city, region or country. (Bushery, Placester. Ultimate Guide to Real Estate Video Marketing).

Make your video home sales’ experiences better. Grow your online home buyer markets worldwide and by millions. Add description and make your real estate video listing accessible so people with vision impairments, and everyone, can virtually tour too.

Give us a call or email to find out more: https://descriptivevideoworks.com/contact/

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